About Kindred + Wild

At a particularly low point in my life, my dark night of the soul, I realised three things. I wanted to work for myself, I wanted to work with plants, I wanted to make - it had to be tactile.

Years ago, I began a slow transition away from the disposable, synthetic and unnecessary. Due to many recurring skin problems and lack of trust in the ingredients on the high street, I started to replace my skincare products by making my own. Always biased to natural alternatives, I sought help in Ayurveda for own skin issues which eventually led me to holistic approach towards life and health. One day, it dawned on me that I’ve gone without a face wash or a face cream for years, used my own lip balms for over 7 yrs, blended my face oils for 5+ yrs and seem to have an ever increasing collection of essential oils. Then the pieces just fit like a jigsaw puzzle. I could work for myself, work with plants and make beautiful products. I could share my experiences and journey with others.

Kindred + Wild products are free from synthetic ingredients like phthalates and parabens and packaged in recyclable glass jars and bottles. The products are made with natural ingredients, organic where possible for everyday use and rituals. My research for plants and inspiration for products is rooted in the concepts of Herbal medicine, Ayurveda, history + folklore, manuscripts and books like those of Nicolas Culpeper, John Gerard etc. and other traditional herb wisdom.

About Me

In the past I’ve studied Fashion, Display Design and consulted on paints, fabrics for interiors. But of the many experiences (and all of them have led to here!) the most influential and life changing were:

As a Botanical Dyer, when I taught myself to identify urban plants and would go out foraging.

As a Field Cook, cooking for children’s camps outdoors, learning to make cakes by campfires, and sleeping in the forest.

Participating in a herbal remedies workshop over 10 weeks, getting up close and personal with some of the common English plants.

As a Product Stylist helping designer-makers and independent shops bring their amazing and handcrafted products to light. 



Mugdha Sapte

My Compass Points:

Simple + Natural

Curiosity + Exploration

Holistic + Honest

Nature + Outdoors

Tactility + Aesthetic


Have any questions or want to say hello? I'd love to hear from you. Fill out the form below or email me at hello@kindredwild.co.uk and I'll get back to you as soon as I can. 

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